Apple Store at Shanghai, China

The architects of Bohlin Cywinski Jackson turned the
entrance of Apple Store from Shanghai in a spectacular
glass cylinder which captivates the whole attention of
the exterior space. The concept was simple, they
wanted to express the slogan of Apple: "Simplicity is the
Ultimate Sophistication". Not treated like a barrier
between employees and customers, the glass creates
the psychological effect to perceive that everything
could be accessible to you. The stares are fixed to an
interior small cylinder also from glass, so they appear
to visitors like they're floating.